Our process - How we work
We believe in efficiency and maximizing our resources to provide the best value to our clients. The primary way we do that is by re-using the same five projects we’ve been developing for the past decade.
Discover
We begin by understanding your product vision, your users, and the stage you're in — whether you're at idea, MVP, or post-launch. We dive into what you’re building, why now, and who it’s for.
This is lean, fast, and focused. No 100-slide decks. Just real questions, founder to founder: What problem are we solving? What’s your unfair advantage? What needs to be built *right now*?
Our goal is clarity: clear positioning, a sharp user journey, and the shortest path to traction.
Included in this phase
- Founder interviews
- Competitive teardown
- User journey mapping
- Early adopter insights
- Core flows definition
- Tech & scope planning
Build
With strategy locked, we move fast. UX flows, wireframes, prototypes, high-conversion pages — all designed with your first 100 (or 1,000) users in mind.
We build lean but don't cut corners. Expect clean interfaces, snappy interactions, and mobile-first thinking. You’ll review live Figma files, not PDFs. Feedback happens async or in real time — your call.
Everything is shaped to ship — not just to look good in a deck.
It felt like they were part of our founding team. Everything we shipped was focused, intentional, and fast.
Deliver
Whether we’re handing off to your developers or launching ourselves, we make sure everything’s ready for the real world — and real users.
That means clickable prototypes, dev-ready assets, Notion documentation, pitch decks, or even landing pages pre-wired with your analytics and waitlist tools.
And we don’t disappear after launch. We stay close to the data and your team, helping you iterate and scale what works.
Included in this phase
- Launch-ready assets. Design files, copy, systems, and brand guidelines delivered in usable, handoff-friendly formats.
- Dev handoff (or build). We collaborate with your tech team or handle implementation ourselves, depending on scope.
- Iterate & support. Optional post-launch check-ins, iteration sprints, and metrics reviews.
Our values - What drives our work
We’re not a traditional agency. We work like a startup — fast, lean, and founder-focused. We value results over rituals, and we care about helping early-stage teams build products people actually want.
- Speed matters. In early-stage, momentum is everything. We prioritize what moves the needle — fast.
- Build to test. Every screen is built to validate something — an idea, a feature, or a narrative.
- Founder empathy. We’ve built ventures too. We get the chaos, the pivots, and the pressure to deliver.
- Sharp UX thinking. Simplicity wins. We strip out what’s not essential and guide users to action.
- Design that sells. We don’t just make things look good — we make them convert, retain, and raise.
- Long-term mindset. You’re building something meaningful. We help you start strong and scale with clarity.